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Split Rock Resort Re-Brands, Eyes Major 2021 Updates

New Ownership and an All-Encompassing, Luxury Renovation Breathes New Life into Beloved Pocono Destination

 

The iconic resort, now part of the Bel Air Collection Resorts & Spas, aims to honor its 75-year legacy while welcoming new, fun family traditions in 2021 and beyond.

Since opening its doors in 1942, Split Rock Resort has embodied the true spirit of adventure, entertainment and family fun in the legendary Pocono Mountains. Over the ensuing decades, the iconic, four-season resort in Lake Harmony came to define the quintessential Northeastern Pennsylvania getaway.

Summers at Split Rock were all about exploring and enjoying the picturesque, natural playground that surrounded the resort. From hiking and biking to shopping and spending lazy days on the lake, Pocono summers were truly limitless. The resort’s stunning autumn scenery inspired its fair share of romantic weekends. Split Rock winters combined long days of snowy fun on the slopes with quiet evenings by a roaring fire. And, in the springtime, eager brides in radiant white tiptoed (groom in tow) from shoot to shoot throughout the mountain’s idyllic, painted landscape.

 

 

For countless generations of families, Split Rock Resort was synonymous with getting away. It inspired dreams of packing up the car and heading off into the mountains. Families and friends gathered here for holidays, weddings and ski weekends. And away, to their homes across the state, up and down the coast and even out west, they carried memories of this grand mountain resort.

Today, as they have for 75 years, Split Rock Resort and its new ownership team, Bel Air Collection Resorts and Spas, are committed to creating even more of those classic, Pocono Mountain vacation memories. In many ways, they’re updating, renovating and rejuvenating the Split Rock experience.

While some can simply define “rejuvenation” as the renovation of rooms from the bare bones; Bel Air also strongly believes in making our guests FEEL rejuvenated, relaxed and welcome here at Split Rock.

Jeanine Hofbauer, Marketing Manager, Split Rock Resort

 

A new life, a new brand and a new look.

Most of the time at Split Rock, you’ll be busy making memories. But, when you need to wind down and relax, you’ll appreciate the refreshing comfort of their newly renovated guest rooms. The resort is currently at work remodeling and refurnishing all room options. Soon, guests can look forward to feather pillows, luxurious linens, plush extras, new, leading-edge-technology mattresses and an unconventional, yet sleek architecture and design.

It doesn’t stop there. Split Rock is also remodeling and updating the fitness center, ballroom and meeting rooms and all common areas. The facelifts even extend into all of the resort’s popular dining options.

They’re also adding little, unexpected touches to make your stay unforgettable with Bel Air Delights. Upon check-in, guests will be greeted with a refreshing, complimentary champagne or warm drink. Every day starts with their signature Early Bird Breakfast. Enjoy a mid-afternoon break and an opportunity to meet new friends with their English-style Tea Time Delight. The resort’s enchanting Sunset Corner treats guests to small lakeside gatherings around a roaring fire pit, or champagne and snacks at sunset from the top of “Split Rock.”

 

 

Reinventing the notion of stay and play.

Few things are changing when it comes to Split Rock’s long, legendary list of exciting amenities. You’ll still find old favorites like bowling and catching a flick at the beloved movie theater. You can still zoom down the slides at H2ooohh! Indoor Waterpark. And, there’s no shortage of fun to be had, as always, on beautiful Lake Harmony.

Guests can still enjoy the arcade, nearby skiing, golf, horseshoes, hiking and so much more. It’s all still here, and they’re even planning on adding more family fun, seasonal events and themed weekends.

In addition to new amenities, the renovation plan also calls for a brand new Willowbrook building, 3 new restaurants, a lobby bar, a retail store and an indoor swimming pool.

 

 

Everything you need, all in one, neatly wrapped package.

Of all the changes on the horizon at Split Rock, one stands out – the exclusive Bel Air Experiences. Throughout the unveiling of the resort’s incredible renovation and re-branding, the team will introduce a slate of immersive, all-inclusive vacation experiences.

It all starts here. The Gourmet All-Inclusive Experience features everything a true foodie could ask for. The package includes a gourmet feast, a la carte meals, snacks at the lake, pool and Food Court and premium drinks.

The Split Rock team will also soon roll out the following experiences:

The All-Health Experience caters to those with a focus on fitness, wellness and relaxation. The package will include yoga and meditation sessions, 2 daily Hydro-Experience sessions, special low-calorie meals, an exercise program and all meals and drinks included.

An All-Romance Experience will offer 3 days of extra special attention for couples. The experience will include Private, in-room reflexology and aromatherapy, a complimentary bottle of champagne and fine cheese tray, daily mimosa breakfast in bed, a romantic, lakeside dinner and so much more.

Spring and summer also welcome the promise of additional All Golf and All Splash Experiences.

Visit Split Rock Resort to find out more about all these the exciting changes for 2021 and beyond.

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