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On the Road with America250PA

We’ve partnered with America250PA as they make their way through all of Pennsylvania’s 67 counties. They’re spreading the word about the upcoming 250th anniversary of the United States and Pennsylvania’s unique role as the birthplace of democracy in America. Stay tuned right here for news and updates from the America250PA team.

America250PA Prepares for Fifth Annual Direct Effect™ Innovation Challenge


Since 2019, America250PA has been engaging post secondary institution students in its annual Direct Effect™ Innovation Challenge (DEIC).

The DEIC is a three round marketing challenge that provides teams of students from postsecondary institutions across the Commonwealth with the opportunity to design and launch integrated marketing campaigns for America250PA. The student teams, often interdisciplinary, build campaigns to engage #EveryPennsylvanian in #EveryCounty. Each year, the challenge is set around a theme that aligns with one of America250PA’s 12 EPIC platforms.



Thus far, America250PA has engaged over 330 students from over 40 postsecondary institutions across 20 Pennsylvania counties.

This year, in partnership with The Pennsylvania Turnpike Commission, and supported by UGI Utilities, Inc., America250PA will be hosting a Virtual Launch Event for its Fifth Annual DEIC on September 19, 2023, at 1pm. The event will feature remarks from various guest speakers, including Secretary of the Pennsylvania Department of Education, Dr. Khalid N. Mumin, who will be announcing this year’s challenge theme.

The 2023 DEIC is also supported by The Pennsylvania Department of Education, The United States Postal Service, the Pennsylvania Commission for Community Colleges, and the Pennsylvania State System of Higher Education.



America250PA encourages all students, educators, postsecondary institution connections, and industry professionals to register for the Launch Event and learn more about the Direct Effect™ Innovation Challenge.

To register your postsecondary institution for the 2023 DEIC, click here.

Postsecondary institutions will have until September 26 to register for the 2023 DEIC, and Round 1 concept submissions will be collected through October 6.



Learn more about America250PA and the Direct Effect™ Innovation Challenge at

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