A New Brand Reflects the Nonprofit’s Energy & Enthusiasm
As an organization, the Rainbow Alliance is thrilled to reveal its new logo to the Wyoming Valley and beyond. With new energy behind the organization—from the revitalized board of directors to the incredible committees that make events like our recent 2021 NEPA Pridefest happen—we all felt that we needed a new brand that adequately reflected who we are, what we do and who we serve.
“For over 15 years, the Rainbow Alliance has been a consistent resource for support, education and advocacy for members of the LGBTQ+ community throughout Northeastern Pennsylvania,” stated Anthony Melf, current Chair of the Rainbow Alliance.
The new logo features representation of all of the colors on the Progress Pride flag. The black and brown stripes stand for inclusion and racial equity; the light blue, light pink and white represent trans and non-binary individuals and the black stripe also represents those lost to HIV/AIDS and the stigma that still surrounds those living with HIV today. These colors fill the sky above a valley.
“This year, with renewed enthusiasm, new leadership and an expansion in our program activities and services, we felt it was the right time to anchor ourselves where we’ve always been: the Wyoming Valley,” Melf continued.
While we know that our mission of education, support and advocacy is not contained within one geographical area, our radius of services includes Lackawanna, Luzerne and Wyoming Counties.
“While designing the new logo in collaboration with the rebranding committee was one of the most rewarding creative experiences of my life, it was also one of the more challenging,” shared Samuel O’Connell, Co-Chair of the Rainbow Alliance Marketing Committee. “As a designer, when creating something so important, something that is going to be used as a banner for an organization, you want it to be perfect.
“Logos typically feature up to two colors max—a primary and a secondary—but rainbow is in the name of the organization, so it was crucial to be inclusive to prominently display all of the colors of the Progress Pride flag,” continued O’Connell. “I think the final logo is dynamic, warm, welcoming, easily recognizable and personal. It tells the story of who we are, where we are and what we do. So it is with great excitement and pride that we present this to our community.”
The Rainbow Alliance was founded in 2004 to provide education, support and advocacy for LGBTQ+ individuals and families throughout the Wyoming Valley. This year, we’ve been busy expanding our board; partnering with Butch vs. Gore and IWTV to promote the Cassandro Cup, an inaugural LGBTQ+ pro wrestling tournament and launching a coming out resource page. We have also vocalized our support for legislation prohibiting conversion therapy in the City of Scranton, partnered with Juicy with Jake to premiere a new educational video series and are in the process of relaunching our Trans Social Discussion Group. Most recently, we broadcasted our 2021 PrideFest celebration via Facebook Live and at four watch party locations throughout the Wyoming Valley.
We look forward to continuing to accomplish our mission with new energy, excitement and passion under our updated brand.